Medallia’s "Leaders" book is a robust collection of case studies that showcases the success stories of leading brands using Medallia products and services. Used as a sales tool, the book is shared with both existing and prospective customers.

We were asked to design and produce something that had an entirely new look and feel that would both engage readers and help evolve the existing brand.

Project

Print

Year

2018

Credits

Agency: Ready State

Design Direction: Jodi Wing

After several rapid rounds of concept development and refinement with the client, we landed on a system of tangram-like geometric shapes that would provide flexibility in customizing each spread.

The use of bold color and angled sharp edges throughout each layout are a subtle reference to Medallia’s clustered diamond logo.

© Aylisha Kelley, 2023