Committed to veterinary success.

Antech is a veterinary diagnostics and imaging company that’s moving the industry forward with innovations that detect pet health conditions before they occur.

Everyone in the veterinary industry knows Antech but not everyone knows everything that they do. After 30 years, they needed a rebrand that would reflect the breadth of their offering and reaffirm their commitment to veterinarians and the pets in their care.

Gershoni built a strategic foundation rooted in Antech’s genuine love of pets and their belief that AI-powered preventive medicine and best-in-class imaging solutions can help them live longer, healthier lives. We developed a brand system that reimagines each of Antech’s product and service divisions for all of the places they show up. To bring the system to life, we designed a digital presence that communicates Antech’s newest product innovations, a suite of informative collateral, a service directory and test guide, and an award-winning tradeshow experience that extends the brand to new and existing customers.

Project